Biography
Marco joined JWT in 2015 as the Director of Digital Business supporting the digital business activities of the agency and its clients.
Originally from Germany, while based there he was one of the core members of I-D Media, a start-up that went IPO and became one of Europe's biggest digital agencies. He then moved to Tokyo to become the head of Cybermedia, a small digital strategy agency. There he was in charge of the development and implementation of digital strategies for clients, such as Bosch, Lufthansa, Disney, Nestle and others. He then joined MRM//McCann Japan as the Digital Marketing Director. Part of his daily business was to develop, implement and supervise online strategies for global brands in the Japanese market including web, mobile and social media.
Marco is a frequent speaker at industry events and has been teaching eMarketing and Social Media Marketing at the International University of Japan for a while. He is also the co-author of Six Immutable Laws of Mobile Business, a business strategy guide published by Wiley in the US/Europe and Korea.
In his spare time, Marco mentors start-up companies in Asia and Europe.
