Kei Shimada

Biography

For close to 20 years, Kei has devoted his time to helping Japanese companies with their mobile product and service strategies in expanding across borders and has likewise supported international companies as an expert at their market entry in Japan. As a long-term Director of Global Business Development at Dentsu, he focussed on both initiating and leading a group-wide innovation, going beyond the traditional advertising business to cultivate new business models. In 2017, he joined IBM as Director of Innovation and now heads the global Innovation & Incubation Labs.

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