Biography
Masafumi Ishibashi joined Nestle Japan Ltd. in 1985 and started his career in the sales division. After two years experience at the Nestle Rowntree Div., Nestle UK, in 1992 he became Brand Manager in the Marketing Department for Nestle Mackintosh K.K (currently the Confectionery Business Group, Nestle Japan Ltd.). Subsequently, he spent two years in Switzerland at the Confectionery Strategic Business Unit, Nestle S.A. before taking the Marketing Manager's position in Nestle Confectionery K.K. in 2005, later making a success of the "KIT KAT Juken Campaign". In 2009, Masafumi Ishibashi took up the post of Managing Executive Officer, Communications & Marketing Excellence Division, Nestle Japan Ltd., and later moved to Chief Marketing Officer in 2012. From 2017, he has served as a Senior Managing Executive Officer.
